STREAM: Tourism in Africa

STREAM: Tourism in Africa

Tourism is an important economic sector that has the potential to contribute significantly to African economies, more so, within Sub Saharan Africa. However, there is limited scholarly engagement of Africanists and African Studies on tourism, resulting in much of the existing debates and practices being a reproduction of the Western idea of tourism. Although the latter has led to modest gains by Africa of a share of the global trade in tourism, the continent in general and Sub Saharan Africa in particular, faces a wide range of challenges that limit Africa’s potential in this sector. With this in mind, this stream invites papers from Africanists and African scholars, who are keen to explore why and how a myriad of issues are preventing Africa from realising her full potential in tourism. The papers must be relevant both conceptually and contextually to Africa. Key themes of interest include but are not limited to:

  • African perspectives on the nature of tourism and what it means to be a tourist;
  • the perceptions of African culture and aesthetics and how this is reproduced in and through tourism,
  • regionalisation and political economy of tourism in Africa,
  • Web 2.0 and Web 3.0 technologies and how these are being harnessed to position African tourism to a global tourist trade,
  • the role of languages (native and foreign) in African tourism,
  • the role of institutional and managerial capabilities
  • domestic tourism in Africa

Confirmed Panels

Panel 1: 

  • Can Co-opetition (Collaborating and Competing) Help in Growth of Female Owned Enterprises in the Tourism Sector in Uganda? Kiconco, Michelle (Makerere University Business School, Kampala, Uganda)
  • The Potential of Halal Tourism in Ethiopia: Opportunities, Challenges and Prospects, Ahmed (Katip Celebi University, Izmir, Turkey)
  • Time Management in Generation of Revenue and Sustainable Development in Tourism Centres in Beira, Dickie, Amalia,Merina Maua (Catholic University of Mozambique, Beira, Mozambique)
    Franchising Readiness for Inward Internationalization of Local Annual Events: The Role of International
  • Languages in Events Management Competitiveness, Atcero, Milburga (Makerere University Business School, Kampala, Uganda) Mutumba, Abbey (Makerere University Business School, Kampala, Uganda) and Kiconco, Michelle (Makerere University Business School, Kampala, Uganda)

Panel 2: Domestic tourism in Africa

  • Domestic Tourism Performance in Uganda During Off-Peak Season: A Tour Operator’s Perspective, Kesande, Provia (Makerere University Business School, Kampala, Uganda)
  • Diversifying Tourism Products: Assessing the Potential of Coffee Tourism in Ethiopia, Ahmed, Mohammed Jemal (Izmir Katip Celebi University, Izmir, Turkey)
  • Tourism Destination Management as a Strategy for the Development of Tourism in Cabo Delgado, Carlos, Hermenegildo Duarte (Universidade Católica de Moçambique, Pemba, Mozambique) Alberto, Domingas (Universidade Católica de Moçambique, Pemba, Mozambique) Vicente, Elsa (Universidade Católica de Moçambique, Pemba, Mozambique) and Dickie, Amalia Merina Maua (Universidade Católica de Moçambique, Beira, Mozambique)
  • Assessment of Socio-Economic Impacts of Tourism Development in Badagry Local Government Area (LGA) of Lagos State, Nigeria, Ojatula, Yetunde Olayemi (University of Lagos, Nigeria, Lagos, Nigeria) Hammed, Taofeek Akinola (University of Lagos, Nigeria, Lagos, Nigeria) and Oraukwu, Chinyere (University of Lagos, Nigeria, Lagos, Nigeria)

Panel 3: The perceptions of African Culture and Aesthetics and How this is Reproduced in and through Tourism

  • Potentials of Archaeo-tourism as a sustainable development paradigm in Nigeria, Adekola, Kolawole (University of Ibadan, Ibadan, Nigeria)
  • Tourism, Mobility, and Diaspora Formation in Saint Louis of Senegal, Lo, Cheikh Tidiane (Indiana University-Bloomington, Bloomington, United States)
  • Constraints developing culture-based tourism: critiquing issues from within the Maasai community, Tanzania, Melubo, Kokel Letia (College of African Wildlife Management, Mweka, Tanzania, Moshi, Tanzania)
  • Performance Aesthetics of Costume and Make-up in Udiroko Festival of Ado-Ekiti, Bade-Afuye, Toyin, Beatrice (Department of Theatre and Media Arts, Ekiti State University, Ado-Ekiti, Nigeria) and Olaniyan, Modupe Elizabeth (Department of Theatre and Media Arts, Ekiti State University,Ado-Ekiti, Ado-Ekiti, Nigeria)

Panel 4: The role of institutional and managerial capabilities

  • Can China Be the New Hegemon of International Politics? Game Theory Analysis of China-Africa Civil Aviation Relations , Xu, Jiangtian (University of East Anglia, Norwich, United Kingdom)

If you have any queries or suggestions please contact Maureen Ayikoru ( and Milburga Atcero ( For panel and paper submissions please follow the instructions on the website 

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